Your Guide to Plus-Size Style Confidence: Size Inclusivity in Fashion, Shopping Sustainably & How to Launch an Extended Size Collection with Nicolette Mason

It sucks to go shopping and find something you love, only to realize it isn’t made in your size. We have been there too many times, and talk a lot about how brands need to be more size inclusive. Our girl Nicolette Mason has been on the frontlines of this important conversation for a long time, and is truly a pioneer of change in the fashion industry in the best ways. She is one of the first plus size content creators we met in LA, and both Raeann and Kristina have been following her journey and benefiting from her content for forever. Nicolette is not only a content creator, Marie Claire writer, and designer, she’s also a consultant for fashion brands who want to expand their sizing to be more inclusive. In this conversation we dive deep into the tangible steps brands can take to be more size inclusive, the challenges they face that consumers may not see, what’s considered size inclusive, how “size inclusive” is being used as a marketing tool and how to separate your value and worth from the size of clothing you wear.

“No one looks at a plus size person and thinks, ‘I want to be fat,’ because the world we live in literally makes being fat horrible. What’s wrong with letting someone exist in their body in clothes that make them feel good? And why are people so upset about it?” - Raeann

We also talk about:

  • How Kristina feels now that the news is out!

  • How men and women perceive having sex on the first date

  • “You have such a beautiful face” - is it really a compliment as a plus size person?

  • Justice for Britney

  • Abercrombie’s ad with a visibly plus size content creator backlash

  • What we say to people who think “fat celebration” is a thing

  • How Nicolette gets clients for her brand consulting partnerships

  • How she called out Marie Claire and got a job

  • What's challenging for brands in becoming more size inclusive

  • Old Navy’s size expansion “failure”

  • Opportunities for smaller brands to be more size inclusive 

  • Brands that are expanding sizing well

  • A shift in consumerism, sustainability and fast fashion

  • Value and worth being attached to a size/number

  • Scarcity mindset in plus size women developing personal style

  • What is considered “size inclusive” in Nicolette’s opinion

  • What Nicolette would like to see from the fashion industry in the future

  • Boundaries as a content creator

  • Ask Away: Should I tell my friend I have a crush on a guy she’s hooking up with knowing that she doesn’t have serious feelings?

“Our bodies are so individual. Assigning any sense of morality or superiority or inferiority based on an arbitrary number, that’s literally arbitrary, there's no consistency from one brand or style to the next. We can’t assign our value or worth based on that.” - Nicolette

New podcast episodes of Confident Collective drop every Tuesday.

Resources:

Jules